Hydroviv
Science Communication Intern
I created content for TikTok and Instagram to communicate information about water science and water quality to Hydroviv's audiences on social media in an engaging and easily understandable way. I created Hydroviv's TikTok account and built a following on the app over my three-month internship while tracking engagement data to inform decisions about content production. I also initiated the practice of utilizing Instagram Reels as another channel of content production to reach a wider audience on Instagram.
Projects
Caffeine Chasers, Social Media Manager
I created and ran an Instagram account for Caffeine Chasers, a Chicago-based coffee blog created for a class group project during the spring semester of 2019. I gained experience using hashtags for post exposure, the Instagram stories feature, and building aesthetically-pleasing posts with attention to photo color and balance. I also learned best practices for writing social media posts and how to communicate effectively with a large online audience.